---
title: Cookie Policy
description: BlueCherry helps companies get investor-ready by supporting equity raises, debt planning, legal setup, M&A, and financial modeling.
image: https://yellowrisecapital.com/hubfs/BlueCherry%20Investment%20metaimage.png
---

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## Cookie Policy

Last updated: 26.06.2025

This Cookie Policy explains how **\[Company Name\]** ("we", "our", or "us") uses cookies and similar technologies to recognize you when you visit our website hosted on **HubSpot**. It explains what these technologies are, why we use them, and your rights to control their use.

For more information about how we process your personal data, please visit our [**Privacy Policy**.](https://yellowrisecapital.com/privacy-policy?hsLang=en)

---

## **1. What Are Cookies?**

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information and personalized experiences.

Cookies set by us are called **first-party cookies**. Cookies set by parties other than us (e.g., HubSpot, Google) are called **third-party cookies**.

---

## **2. Why We Use Cookies**

We use cookies for several purposes, including:

- **Essential cookies** – to enable core site functionality
- **Analytics cookies** – to understand how visitors use our site (via HubSpot and tools like Google Analytics)
- **Functionality cookies** – to remember your preferences
- **Marketing cookies** – to deliver relevant advertising and track user engagement across sessions and platforms

---

## **3. Cookies Used on This Website**

Our website, which is hosted by **HubSpot**, uses the following types of cookies:

### **Essential/Strictly Necessary Cookies**

These cookies are required for technical functionality. Examples include:

- `__hs_opt_out`
- `__hs_do_not_track`
- `hs_ab_test`
- `hs-messages-is-open`

### **Analytics and Performance Cookies**

Used to understand visitor behavior:

- `__hstc` – main HubSpot tracking cookie
- `hubspotutk` – keeps track of a visitor’s identity
- `__hssc` and `__hssrc` – track sessions and determine if the visitor has restarted their browser

### **Marketing and Targeting Cookies**

Enable personalized marketing:

- HubSpot cookies that track user engagement and email campaign effectiveness
- Third-party cookies (e.g., Google Ads, LinkedIn Ads) if you’ve integrated those platforms

---

## **4. How You Can Control Cookies**

You have the right to decide whether to accept or reject cookies:

- When you first visit our site, you will see a **cookie banner** that allows you to accept, reject, or customize your cookie preferences.
- You can also control cookies through your browser settings.
- Most browsers allow you to refuse or delete cookies, but doing so may limit the functionality of our site.

For more information on how to control cookies:

- Google Chrome
- [Mozilla Firefox](https://support.mozilla.org/en-US/kb/enable-and-disable-cookies)
- [Apple Safari](https://support.apple.com/en-us/HT201265)
- [Microsoft Edge](https://support.microsoft.com/en-us/help/17442)

---

## **5. Third-Party Cookies and Tracking**

We may use third-party services, such as:

- **Google Analytics**
- **LinkedIn Insight Tag**
- **Facebook Pixel**

These providers may use their own cookies to collect information about your activities on this and other websites, in order to provide you with targeted advertisements.

You can opt out of these types of tracking via services such as:

- [Your Online Choices (EU)](https://www.youronlinechoices.com/)
- Network Advertising Initiative

---

## **6. Updates to This Cookie Policy**

We may update this policy from time to time in response to changes in technology, legislation, or our business practices. You will be notified of any significant changes on this page or through our cookie banner.

---

## **7. Contact Us**

If you have any questions about our use of cookies or this Cookie Policy, please contact:

**\[Company Name\]**  
**Email**: \[Insert Email\]  
**Phone**: \[Insert Phone\]  
**Address**: \[Insert Registered Address\]

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    - [M&A Support](https://yellowrisecapital.com/ma-support)
    - [Human Performance Systems](https://yellowrisecapital.com/human-performance-systems)
    - [Financial Planning & Capital Allocation](https://yellowrisecapital.com/financial-planning-capital-allocation)

©2026 Yellow Rise Capital Partners. All rights reserved. [Privacy Policy](https://yellowrisecapital.com/privacy-policy?hsLang=en). [Cookie Policy](https://bluecherryinvest.com/cookie-policy).